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How Would a Buyer Price Your Business Today?
Not what you think it's worth. What a disciplined buyer would actually
pay — after asking the questions most founders aren't prepared for.
This scorecard runs your business through the same five dimensions
buyers and lenders evaluate during due diligence. Each answer reflects
where you stand today. Your total reveals how a buyer would likely price
your risk.
Business Snapshot
Revenue Quality
Client Concentration
Founder Dependency
Acquisition System
Transferability
Your Exit Readiness Score
| Section | Score |
|---|---|
| Revenue Quality | |
| Client Concentration | |
| Founder Dependency | |
| Acquisition System | |
| Transferability | |
| Total Score | — / 24 |
⚠ High Buyer Risk (0–8)
Most buyers will apply a risk discount. Businesses in this category often trade below typical market multiples. Structural improvements are needed before pursuing an exit.
◈ Average Market Position (9–16)
The business may trade within standard market ranges, but without premium buyer demand. Targeted improvements in your lowest-scoring areas can meaningfully shift your multiple.
✓ Strong Buyer Positioning (17–24)
The business has many characteristics buyers seek. With the right structure and positioning, it may compete for higher multiples. Focus on maintaining these strengths through the exit process.
Key Structural Risks
Based on your answers, these are the areas most likely to trigger a discount, an earnout, or a deal restructure. Buyers find these in due diligence. Better to find them first.
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What This Score Means
Revenue gets you in the room. Structure determines what happens next.
Two businesses with identical EBITDA can trade at completely different multiples — not because of performance, but because of how buyers perceive risk. This scorecard measures the five dimensions that move multiples up or down:
Your score doesn't reflect how hard you've worked. It reflects how a buyer would price what remains after you leave.
The Next Step
A scorecard identifies the gaps. A Business Valuation shows you exactly what they're costing you — and what fixing them is worth. We'll review your numbers through a buyer-and-lender lens, flag the risks that would trigger re-pricing in a real transaction, and give you a clear plan to increase your multiple before a buyer is in the room.